Let’s be honest—most photographers hate the idea of selling.

The word alone brings up images of pushy car salesmen, awkward upsells, and feeling like you’re forcing clients into something they don’t really want.

I get it.
I used to feel the exact same way.

I thought:
“I didn’t become a photographer to be a salesperson.”
“I’ll just let my work speak for itself.”
“If they want more, they’ll ask.”

But here’s what I learned the hard way…

👉 Avoiding sales doesn’t make you more genuine—it just keeps you stuck.

Let’s talk about the mindset shift that changed everything for me (and for hundreds of photographers I’ve coached), and how you can start selling in a way that actually feels good—for you and your clients.

---

1. You’re Not Being Salesy—You’re Being of Service

The reason most photographers avoid selling is because they think it means convincing someone to buy.

But real sales?
It’s not about pressure—it’s about guidance.

Your clients are hiring you because they trust you.
They love your work.
They want help making decisions about what to do with these beautiful images you’ve created.

Selling is simply showing them the possibilities—and helping them choose what’s right for them.

When I stopped thinking of sales as “talking people into things” and started seeing it as service, I realized…
I was doing my clients a disservice by not guiding them.

---

2. Clients Actually Want You to Lead

Have you ever gotten a “thank you so much!” after sending a gallery… and then never heard from the client again?

They weren’t ghosting you.
They were overwhelmed.

People are busy.
Decision fatigue is real.
And when faced with 80 images and no idea how to narrow them down, most clients will simply… close the tab.

When you introduce a simple, supportive sales process, everything changes.

You help them focus on what matters most.
You walk them through their images with heart and clarity.
You show them what their memories could look like—on their wall, in their hands, in a beautiful album.

That’s not pressure.
That’s care.

---

3. Sales Conversations Can Be Cozy, Connected, and Confidence-Boosting

Let me paint a different picture than the one most photographers fear:

You’re on a Zoom call with your client.
They’re smiling as they relive the magic you captured.
You’re gently guiding them toward the images that made them tear up.
You suggest a frame for their hallway that fits the exact vibe of their home.
They feel seen. Heard. Supported.
And they spend more than they ever planned—because it felt right.

That’s the power of Virtual IPS.

It’s not about selling harder.
It’s about connecting deeper.

---

4. You Don’t Need a Studio or Fancy Setup to Sell with Ease

You might be thinking:
“That sounds great, but I don’t have a studio. I work from home. I’m not techy.”

That’s exactly why I teach Virtual In-Person Sales.

You can run your entire sales process from your kitchen table with your laptop and a cup of coffee.

All you need is a repeatable structure, a little bit of confidence, and a heart to serve your clients well.

Inside the Virtual IPS Blueprint, I teach you how to:

• Confidently lead virtual sales calls (even if you hate sales)
• Present products without pressure
• Earn $1k+ more per session with fewer clients
• Make your business feel aligned with the kind of photographer—and human—you want to be

---

5. The Shift is Simple—And It Changes Everything

You don’t need to become someone you’re not.
You don’t need to memorize sleazy sales tactics.
And you definitely don’t need to feel icky every time you talk about pricing.

You just need a system that supports you and your clients.

✨ A structure that builds connection.
✨ A strategy that increases your income without increasing your workload.
✨ A mindset that turns “selling” into “serving.”

That’s what Virtual IPS gave me. And that’s what I want for you, too.

---

Ready to Feel Good About Selling?

You deserve to run a photography business that pays you well and feels aligned with your values.

→ Click here to learn more about the Virtual IPS Blueprint

Sales don’t have to feel salesy.
They can feel genuine, joyful, and wildly profitable.