If “In-Person Sales” photography makes you think of high-pressure studios and awkward upsells…

You’re not alone.

Most photographers picture IPS (In-Person Sales) as an outdated, pushy approach that only works if you’ve got a beautifully styled studio, wall art samples, and a sales background.

But what if I told you none of that is actually necessary?

Let’s Bust the Three Biggest IPS Myths

Myth #1: You need a studio space to make it work.

Reality: The most successful photographers I coach run their IPS systems virtually—from coffee shops, couches, or even their kids’ playrooms. You can create just as much connection and sales impact online using Zoom or a slideshow tool, paired with a clear product strategy.

Myth #2: IPS is pushy or salesy.

Reality: The best IPS approaches feel like service, not selling. When clients understand the emotional impact of printed artwork, they want to invest in preserving their memories beautifully. You’re not forcing them—you’re guiding them.

Myth #3: My clients just want digitals anyway.

Reality: Clients default to digitals when they don’t know their other options. When you lead with intention and show them how their images can live in their homes—not just on their hard drives—they shift their priorities. This isn’t about pressure; it’s about education.

So What Is Virtual IPS?

It’s a flexible, client-centered process that walks your clients through:

• Seeing their photos in a curated, emotional way
• Making decisions about how they want to display and preserve those memories
• Investing in artwork that aligns with their lifestyle

It can happen via Zoom.
It can take just 45 minutes.
And it can completely change your revenue.

Why Virtual IPS Works So Well (Even for Busy Moms and Burnt-Out Photographers)

You don’t need more clients—you need better client experience strategies.

Virtual IPS works because it:

• Increases the perceived value of your work
• Gives clients a personalized, guided experience
• Results in higher average sales with fewer sessions

Photographers using this system routinely go from $300 digital-only galleries to $1,200+ per session.
And no—none of them started with a studio.

The studio isn’t what sells—it’s the story, the guidance, and the experience.

If you’re ready to explore a business model that feels good, serves deeply, and actually makes you money—stick around.

More photographers than ever are making IPS work on their terms.
You can, too.